North Capitol Main Street Holiday Lights is a month-long event organized by the North Capitol Main Street. All Main Street businesses are invited to decorate their storefronts with holiday lights for the month of December—attracting residents and visitors from across the District to explore, shop, and play this holiday season.
Citywide Scavenger Hunt & Competition
Van Ness Holiday Lights has joined forces with DC Holiday Lights, a District-wide holiday lights event organized by District Bridges. As part of DC Holiday Lights, there will be a multi-neighborhood DC Holiday Lights Scavenger Hunt and Citywide Competition, which incentivizes residents to visit participating commercial corridors in DC and vote for the neighborhood with the best light displays. Let’s make sure North Capitol takes home the title of Best In DC!
- Free Advertising: Your business will receive a lot of free advertising for participating in Holiday Lights! You will be included in press materials sent to print, online and broadcast media outlets across the District. The event website will list your business with your address and any holiday promotional activities offered during the month of December.
- Increase Customer Loyalty & Sales: Research shows that shoppers prefer to patronize businesses that are involved in their communities. BONUS: When businesses are involved with the community, customers are willing to pay slightly higher prices to buy from them. As a retailer with strong community ties, you can increase your prices and profits without driving customers away.
Once you’ve registered, you’ll receive a confirmation email with all of the details you need to participate. Thanks for being a part of this fun new community event and giving North Capitol Main Street the opportunity to promote your awesome business!